Intelligent men must realize that
propaganda is the modern instrument by which they can fight for
productive ends and help to bring order out of chaos…Those who
manipulate this unseen mechanism of society constitute an invisible
government which is the true ruling power of our country. …We are
governed, our minds are molded, our tastes formed, our ideas suggested,
largely by men we have never heard of. This is a logical result of the
way in which our democratic society is organized. Vast numbers of human
beings must cooperate in this manner if they are to live together as a
smoothly functioning society. …In almost every act of our daily lives,
whether in the sphere of politics or business, in our social conduct or
our ethical thinking, we are dominated by the relatively small number of
persons…who understand the mental processes and social patterns of the
masses. It is they who pull the wires which control the public mind.
Edward Bernays, Propaganda (1928), pp. 9-10
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