http://www.zerohedge.com/news/2016-12-13/millennials-holiday-wish-list
Millennials (those born between the early ‘80s and mid ‘90s) and Gen Z (born after 1996) now make up America’s largest consumer base, so their preferences will shape spending patterns for years to come.
Despite the financial headwinds facing millennials, such as student
loans, they have already helped drive spending this holiday season over
Thanksgiving. According to the National Retail Federation, eight in ten
millennials shopped over that weekend, but more so online. A PwC survey
discovered similar findings, as millennials prefer to shop online rather
than visiting stores. They also learn about brands and deals on the web
or through social media, not traditional mediums like TV unlike most
consumers. While millennials favor experiential gifts – think
travel or entertainment – Gen Z prefers tangible gifts, such as
electronics more than any other cohort. These groups are more
heterogeneous than one may think. For consumer preferences of everyone
from a hipster to a millennial parent, please read on for the details.
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