Sunday, August 15, 2010

WHAT THEY KNOW

Marketers are spying on Internet users -- observing and remembering people's clicks, and building and selling detailed dossiers of their activities and interests. The Wall Street Journal's What They Know series documents the new, cutting-edge uses of this Internet-tracking technology. The Journal analyzed the tracking files installed on people's computers by the 50 most popular U.S. websites, plus WSJ.com. The Journal also built an "exposure index" -- to determine the degree to which each site exposes visitors to monitoring -- by studying the tracking technologies they install and the privacy policies that guide their use.
USE THIS LINK TO FIND OUT WHICH SITES YOU USE ARE TRACKING YOUR USAGE: http://blogs.wsj.com/wtk/

OTHER RELATED ARTICLES:
The Web's New Gold Mine: Your Secrets
http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html?mod=what_they_know

Sites Feed Personal Details To New Tracking Industry
http://online.wsj.com/article/SB10001424052748703977004575393173432219064.html?mod=what_they_know

Google Agonizes on Privacy as Ad World Vaults Ahead
http://online.wsj.com/article/SB10001424052748703309704575413553851854026.html?mod=what_they_know

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